994 Commerce · 200 units · Pottstown, PA
We rendered 994 Commerce, a 200-unit community of apartments and townhomes, for early design development and for community, municipal and neighborhood approval. Then we carried the same frames forward: first into what the township and neighbors need to see, then into a named launch once the project is ready to sell.
What this costs
Billed in two phases: approvals now, launch once approved. Renderings are priced separately.
Why we built it
A developer commissions images to get through the township, then commissions a second set to sell the project. The first set has already done the hard work: it shows the buildings, the road and the land as they'll really look.
So we planned both stages from one shoot. Every frame below works twice: once in front of the township, again in front of buyers and renters.
The renderings
The front and pool sell the buildings. The master aerial and the roadway view answer the township's questions about scale, circulation and Coolidge Avenue. The other two aerials show how the buildings sit against the trees.
Plain, readable and honest about status. Everything says "proposed," leads with what changes for neighbors, and gives them one place to ask questions.
Project page
What's proposed, what happens to Coolidge Avenue, how the buildings sit on the land, and a question form for the next public meeting.
Hearing handout
The same sections as the page, printed letter size: the proposal, the roadway changes with the widened lane and cul-de-sac, the site against the trees, and where to send questions.
Once it's ready to lease and sell, the same frames carry a brand: a name from Pottstown's history, a palette from the buildings' own materials, and the full launch set.
Name and identity
John Potts, the most successful ironmaster in the colonies, bought the land where the Manatawny Creek meets the Schuylkill in 1752 and founded the town that carries his name. The buildings' dark standing-seam roofs make the link easy to see.
New homes in an old iron town.
Short, easy to say, and it belongs to Pottstown. "I live at Ironmaster" works on the first try.
After the creek Potts settled on. A strong local name, but it promises a creek view the renderings don't show.
From the metal roofs and repeating gables. Accurate, and it sounds like a furniture store.
Launch site
The front leads, then the aerials, then the pool. One green band for the amenities, one dark band for the Pottstown story, and an interest list split by apartment or townhome.
Brochure and fence banner
The brochure covers the homes, the aerials, the amenities and the town's history. The banner swaps the approval sign's "under review" for a name and an interest list.
What carried over
What the developer paid for once and used twice.
Showed scale and circulation to the township, then became the "from above" frame on the launch site, brochure and stories.
Drawn from the civil drawings for neighbors and the township. It stays in the approvals record and out of the launch.
Explained the architecture during review, then became the hero and amenity frames at launch.
Your project
Approvals renderings, roadway views, a name, a site, print and social, planned together from the first camera. 695+ projects rendered for builders, developers and architects.
Social rollout
Tease, reveal, then the grounds.
Six 9:16 story frames for Instagram and WhatsApp Status, plus three feed captions written for the leasing team to post.
Green board-and-batten, sage shingle, dark metal roofs. Something new is going up in Pottstown.
Ironmaster. Apartments and townhomes in Pottstown, the town ironmaster John Potts founded. The name comes from his trade.
Pool out back, a pond with a fountain down the path, and a pickleball court between the buildings.